Principal Field Applications Engineer- Embedded Solutions Engineer

Richardson, US

Req ID: 650-22

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Company Description

Microchip Technology Inc. is a leading provider of embedded control applications. Our product portfolio comprises general purpose and specialized 8-bit, 16-bit, and 32-bit microcontrollers, 32-bit microprocessors, field-programmable gate array (FPGA) products, a broad spectrum of high-performance linear, mixed-signal, power management, thermal management, radio frequency (RF), timing, safety, security, wired connectivity and wireless connectivity devices, as well as serial Electrically Erasable Programmable Read Only Memory (EEPROM), Serial Flash memories, Parallel Flash memories, and serial Static Random Access Memory (SRAM). We also license Flash-IP solutions that are incorporated in a broad range of products.

Job Description

Our South-Central Sales and Applications team is seeking a unique individual with 8+ years of experience in embedded engineering with outstanding technical skills.

As a Principal Embedded Solution Engineer, you will engage, use insights and influencing skills to teach clients about their industry and offer unique perspectives on their technology, which link back to Microchip's solutions. You will utilize your engineering design skills, techniques and knowledge to decrease client development time, reduce overall system cost and improve the performance of their end products. You will also provide hardware, firmware, middleware, and development tools support for the assigned clients to accelerate their product development schedule. You will become a technical trusted advisor. This position will allow you to engage with various clients in the South Central US region.  We encourage an out of the box design approach to help our clients maximize the overall value of their product by giving them the freedom to innovate. We are seeking someone who can advise and implement innovative ideas and solutions with our clients.


Primarily customer engagement role to drive design wins to revenue at large accounts, by providing in-depth engineering support including creation of demos, proof of concept designs, and first bring up of client system boards.  Some specific embedded expertise may be required. Visiting, training and advising customers is also part of the job.

Reports to

Embedded Solutions Engineer Manager based in Austin, TX

Main Functions

  • Engage with Sales and Marketing teams to provide pre- and post-sales technical support for all product lines with a primary focus on FPGAs, including relevant new technologies.
  • Drive design wins to revenue applying the Microchip Total System Solutions approach
  • Adopt, lead and comprehensively utilize all elements of Microchip’s Sales Operating System to create and secure design-wins
  • Engage in client architectural discussions and reviews driving best in class support with Microchip’s FPGA solutions.
  • Be an authority on all phases of programmable logic design, including requirements analysis, HDL code development and simulation, embedded hard and soft processor system design, synthesis optimizations, place and route constraints, timing closure, FPGA hardware development, and debug tools.
  • Adapt existing reference designs to address specific customer needs
  • Will primarily work with larger FPGA clients in the region
  • Travel to receive training or to support the region as needed

Job Requirements

Technical Skills

  • Bachelor’s degree in an engineering discipline (e.g. BSEE, BSCE)
  • Relevant work experience (8.5+ years).
  • In-depth experience with Microsemi/Microchip, Xilinx or Altera FPGA devices and a deep knowledge of Verilog or VHDL languages.
  • Embedded processor experience with knowledge of C, and software debug tools such as Keil, IAR or Eclipse.
  • Experience with Libero, Vivado or Quartus Design Software, as well as EDA tools for FPGA design.
  • Must have the creativity and initiative to identify a client technical need and the ability to meet that need including developing a custom RTL block, building a custom reference design, and/or bringing in other Microchip solutions.
  • Board level experience including power supply decoupling, high speed signal terminations and routing.
  • Strong debugging skills with the ability to dig into system level issues to assist clients in identifying the root cause.
  • This job requires access to technology, materials, software, or hardware that is controlled by the export laws of the United States. Candidates are required to provide proof of either U.S. citizenship, Permanent U.S. residency, or classification as a protected individual as defined in 8 USC 1324b (a) (3).


Organizational Skills:

  • Work effectively with Field Sales colleagues and teams
  • Ability to operate under minimal guidance and assume personal responsibility/accountability comfortably
  • Establish trust and credibility with customers and a regional team
  • Effectively manage prioritization of many opportunities and customers
  • Self-starting learner – proactively keeps up to date with new technologies and products
  • Work effectively with other regions and divisional applications
  • Proficient written and verbal skills in English
  • Accomplished Presentation and Training skills


Preferred Skills:

  • Experience with real time and/or Linux applications implemented in FPGAs
  • Preferable four years of experience in semiconductor applications/sales.
  • Experience working with Aerospace and Defense designs
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